Back to casesCase Study — Early-stageHoeste Photography
Hoeste Photography
AI assistant for boudoir photographer
Stefan Hoeven of hoeste.be (Mechelen, Belgium) specialises in boudoir and premium portrait photography. His clients asked sensitive, personal questions — often at moments when Stefan was away from his desk.
Branche: Boudoir & Premium Portrait Photography · Locatie: Mechelen, Belgium
The challenge
Before
Session requests, pricing questions and preparation queries came in during evenings and weekends
Difficult to respond promptly without working outside business hours
Potential clients dropped off when they had to wait too long for a reply
Confidential questions required a personal, discreet tone
The solution
With AI
AI assistant trained on Stefan’s working style, tone and FAQ
Answers questions about sessions, pricing, preparation and atmosphere 24/7
Booking intent is forwarded directly to Stefan’s inbox
Discreet and friendly, consistent with the Hoeste brand
What we built
An AI assistant tailored to Stefan
Discreet, warm conversational style aligned with the brand
Session information and pricing available instantly
Preparation tips and expectation management
Booking intent forwarded to inbox
Available 24/7, including evenings and weekends
Seamless handover to Stefan whenever desired
24/7
Available
Clients always receive a quick response, even outside business hours
Instant
Booking intent
Interested clients are forwarded to Stefan immediately
Discreet
Tone & style
The AI communicates like Stefan — warm, professional and personal
Quote
“[Quote from Stefan to follow]”
— Stefan Hoeven, owner of Hoeste Photography
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